Nutella was not unknown to me before I moved to Greece, although I had never been tempted to try it. I married into a family of chocoholics, so Nutella is a crucial part of the daily diet, as crucial as milk or water or even air, for that matter. My husband and his sister appear to eat Nutella on just about everything, from bread to cookies to whatever might be complementary with the chocolate-hazelnut spread (and sometimes, they just bring a spoon). While I think it is tasty, it adds way too much sweetness for me. It is akin to sitting down with a jar full of frosting.
I knew things were out of control when the Nutella jar appeared with the brownies I made last night. That just seems like overkill to me. But to my husband, it is just right. I like chocolate, but I have to face it, I just won't ever understand chocoholics.