Sean Combs (aka P.Diddy, Puff Daddy, etc., etc) has a new fragrance for men, and it is called "Unforgivable". I'm trying to think of what an unforgivable smell might do my olfactory senses, and I don't like the idea of it. I wonder if it is like the Unforgivable Curses in Harry Potter.
Maybe next, he'll come up with a car model called "the Insipid". One can only hope.