The new ".eu" domain names were opened up to registered trademark owners and government agencies/companies on Wednesday, to great success. 100,000 applications came in on the first day, with 40,000 of those occurring in the first 15 minutes.
Of course, "sex.eu" was the most requested domain, requested by 213 applicants. I'm sure none of those applicants were government agencies.
The field will expand to allow all businesses on February 2nd, and after April 7th any EU citizen can apply for a fancy new .eu domain name.
The waiting periods were instituted to ensure that people wouldn't buy up popular brand names and try to sell the domains for beaucoup cash.