Monday, October 24, 2005

Don't get milk

Major League Baseball is not happy with the latest Got Milk? ad campaign, which features players getting nabbed for using a performance enhancing substance which turns out to be milk. It seems that MLB finds this a painful jab at players who have been found using steroids, and thinks it is wrong to parody a serious issue.

"There is nothing humorous about steroid abuse,'' said Tim Brosnan, executive vice president for business for the league. "I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth.''

Geez buddy, lighten up! I found the commercials cute and surprisingly appropriate. In fact, I think it encourages America's youth to use milk as a "performance enhancing substance", which isn't a bad thing.

Steve Stone, the president and creative director of San Francisco ad agency Heat, said there actually is something humorous in the steroid scandal -- the slap-on-the wrist suspensions major league officials imposed.

"In a way, the way MLB handled the situation gives permission to make fun of it," he said. "And I think these spots are pretty funny. ... It's a very smart way to evolve the campaign and make it incredibly current and relevant.''

I agree. Good for them. And shame on you, Major League Baseball! Drink more milk. It will make you less bitchy.

2 comments:

hobbes said...

Maybe they're just 'milking' it for more attention.

Eff said...

Bravo! Udderly hilarious!